About Collective Bias

About Collective Bias

Collective Bias is an emerging media firm focused on the intersection of mobile/social media and social shopper marketing. Through our proprietary Social Fabricâ„¢ shopping influencer group, we build dedicated communities for our clients designed to foster the shared conversation between consumers, brands and retailers, creating an advocacy platform that fosters organic dialogue and strong brand relationships and ultimately, enhanced loyalty and sales.

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About the Author

John Andrews is Managing Partner of Collective Bias, a social shopper marketing company helping connect brands, retailers and consumers in conversation. He can be reached at johnandrews@collectivebias.com