COLLECTIVE BIAS PRIVACY POLICY

1. Introduction. Collective Bias LLC (“Collective Bias”) is a shopper media company that builds true relationships between brands, retailers and consumers through its proprietary social influencer platform called Social Fabric. The Social Fabric community drives conversations on a wide variety of social media platforms in order to build consumer engagement and brand loyalty that lead to sales conversion. For more information, visit http://www.collectivebias.com. As part of its programs that Collective Bias operates for clients, Collective Bias may gather personally identifiable information. Collective Bias takes its privacy obligations both to its clients and to the general public very seriously.
2. Purpose. This policy outlines our treatment of information that Collective Bias collects on behalf of our clients.
3. Information Collection.
1. Personally Identifiable Information. In some instances, on behalf of its clients, Collective Bias may collect personally identifiable information (name, address, e-mail address, telephone number, fax number, and information about your interest in and use of various products, programs and services, etc.) This information is only collected when volunteered by the user. Personally identifiable information collected by Collective Bias on behalf of a client belongs solely to the client and will be used solely in accordance with that particular client’s Privacy Policy. An individual’s desire to “opt-out” of receiving marketing or other information from a client will be handled in accordance with a particular client’s Privacy Policy. Collective Bias requires its clients, by contract, to use the data which Collective Bias collects on their behalf in accordance with generally accepted privacy standards for both offline and online data, which includes an “opt-out” method for individuals who have provided personally identifiable information. Ultimately, however, Collective Bias is not responsible for data collected on behalf of its clients when such data is in its client’s possession.
2. Non-personally Identifiable Information. On behalf of its clients Collective Bias may also collect non-personally identifiable user information, such as Internet Protocol (IP) addresses, “cookies,” and Internet tags and navigational data (server log files). "Cookies" are small pieces of information that are stored by your web browser software on your computer's hard drive or temporarily in your computer's memory. The use of cookies is now an industry standard, and users will find them on most major web sites, Collective Bias may place and store Internet cookies on a user's hard drive. Cookies can save any of the types of information noted above. We also use cookies to store user names and information that are supplied at registration. Although most web browsers are initially set up to accept cookies, if you prefer, you can decline the placement of a cookie on your hard drive by using the appropriate feature(s) of your web browser software (if available) to delete the cookie. Please note, however, that certain areas on a client site may not function properly if your web browser does not accept cookies.
4. Special Note about Children. Collective Bias and its clients comply fully with all aspects of the Children’s Online Privacy Protection Act (“COPPA”) in the operation of any Collective Bias programs, in the collection of the information itself and in the subsequent use of the data collected. Personally identifiable information will not be collected from children under the age of thirteen (13) without parental consent in compliance with the COPPA guidelines.
5. California Privacy Rights. A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. However, under the law, a business is not required to provide the above-described lists if the business adopts and discloses to the public (in its privacy policy) a policy of not disclosing customer’s personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, as long as the business maintains and discloses this policy. Rather, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise that right.
6. Contact Collective Bias. If you wish to contact Collective Bias to correct, amend, or delete information (if Collective Bias is holding on to your information as explained above), about privacy related issues or for any reason at all, you may do so in one of two (2) ways Mail the details of your request to:
   
   Privacy Policy c/o Collective Bias, LLC
   2072 SE Otis Corley Drive, Suite 100
   Bentonville, AR 72712
   or Email to: bradlawless@CollectiveBias.com
   
   
7. Material Changes to Policy. Collective Bias may make material changes to this Privacy Policy from time to time. Therefore, you should periodically visit this page to view the current Privacy Policy. In the event of a material change to this Privacy Policy, Collective Bias shall send an email advising of the change to all persons whose email addresses we have collected and retained pursuant to the terms set forth above.