9 Trends You'll See in 2020

2020 will be another year of radical digital transformation - retail commerce is moving from in-store to online, Instagram is hiding likes, and new platforms are emerging every day. 

1. GROCERY SHOPPING IS GOING DIGITAL

The grocery experience is changing - online grocery is the next big thing in retail. 

Shoppers are spending 2.5x more on grocery pickup orders versus in-store.

 

67% of shoppers have used Buy Online Pick Up in Store in the past 6 months.  

4. OMNICHANNEL IS DEAD

Harmonized retail is the future, but it's not about being everywhere and being all things for all people. 

What really matters is showing up for the right customers, where it really matters, in remarkable ways. 

Harmonized retail works at the intersection of physical store layouts, digital technology, and human experiences. 

7. INFLUENCER MARKETING IS GETTING SMALLER

No, budgets aren’t decreasing, but the use of micro and nano influencers are on the rise.

Not only are smaller influencers a more cost-effective option for marketers, but they appeal to consumers' desire for more authentic content and product recommendations.

 

This is especially true for Gen Z consumers who are ditching the “Instagram Aesthetic” in favor of a more unfiltered, natural approach to influencer marketing.

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