Balancing Demographics with Data: Social Media Week NY Panel
At Social Media Week New York, Susan Borst from IAB hosted a Collective Bias panel with industry experts from Campbell Snacks, Dollar Shave Club, Wunderman, and Micah Jesse Media. These panelists shared valuable insight into decoding influencer marketing, influencer selection, and what KPI’s they use to evaluate an influencer’s performance. Check out Social Media Week's article on the panel here.
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