• Collective Bias

Bring the Holidays Home: How Our Influencers Are Celebrating the Season

With the holidays approaching, consumers look to influencers for trends in entertaining, gifting, hosting, celebrating, and preparing. By utilizing first-party purchase data, overlaid with current social trends, listening and search behavior, we are making Holiday campaign planning easy for your clients. Our PrescriptiveIQ™ platform allows for us to determine the best time to launch your campaign, the right ways to highlight your products to be on-trend and most likely purchased. Through market basket data, we know which products are most likely to be in a shopper basket and how we connect your products to that solution.

So, what trends are our Influencers excited to try this holiday season?  They’re turning classic cocktails crafty with simple garnishments, creating personalized gifts, and creating new twists on traditional charcuterie snack boards.

Pop the Bubbly: Let’s Talk Holiday Cocktails Influencer content from Dini at  The Flavor Bender and Taylor at Light’s Camera Catwalk.

It’s all about the details when revamping classic drinks; our influencers are loving fresh herbs, fruit, sugar rims, and pretty glassware to update their holiday beverages.

Classic cocktails like the White Russian are easily taken up a notch with a toasted marshmallow and fresh espresso.  Don’t forget to up the craft cocktail vibe with fresh fruit and herb garnishments. Not only do they look great, but they help enhance the flavors of your favorite cocktail.  

Gifts from the Heart: Personalize It Influencer content from One Armed Mama and The Beauty Dojo.

‘Tis the season for holiday parties and gatherings. To thank your hostess, welcome family in town, or share the holly jolly spirit with friends and family, be inspired by gifts perfectly suited for the recipient. Gift baskets are an easy way to customize your presents. They  work for almost any occasion – especially office gift exchanges. We love the cocktail gift basket Tristin from One Armed Mama created with Grey Goose and St. Germain – this idea could be adapted for your favorite drink or recipe.

Photos are another great way to personalize gifts for friends and family, and a great way to remember all the fun times you’ve had in the past year.  Get creative with what you personalize! Andrea with The Beautydojo turned her photos into a festive wreath for the holidays, which could easily be used for decor or gifted to a loved one.

Pour the Wine, and Cut the Cheese: Simple Snack Boards Influencer content from Cheryl at 40 Aprons and Andrea at Salty Canary

Say goodbye to boring veggie platters at your holiday party, and hello to the latest trend in snacking: charcuterie boards. While charcuterie boards traditionally consist of meat and cheese, get creative by adding in fresh fruits and veggies, desserts, or take a twist on tradition with a greek appetizer platter featuring different hummus flavors. Incorporating a wide variety of foods and flavors, snack boards are sure to be a crowd pleaser at your next holiday party.

During a time of year when everyone is competing for time and share of voice, analytics becomes even more critical to reach the right shoppers with the right message and content. PrescriptiveIQ, FitScore, and Influencer Discovery provide the best fit influencers, at the ideal time, to implement your product into Holiday hosting occasions. You can rest easy knowing your holiday snack or beverage item will be creatively implemented into influencers holiday hosting. So, get a little bit jolly, and start creating!