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Collective Bias Named as Contributing Agency in Effie Award Wins

We are proud to announce our involvement with two Effie Award wins with Kimberly-Clark and The Kellogg Company. A symbol of effectiveness in marketing communications, these awards spotlight bright marketing ideas that work and drive marketing success.


In these campaigns, select influencers created unique and engaging content surrounding Sam’s Club Family Caregiving Program while highlighting Depend and Poise products as well as supporting the Eggo Waffle Bar initiative with Kellogg’s. Please see the category wins below, along with some examples of the outstanding content produced for this campaign.


Family Caregiving Club, Depend / Kimberly-Clark Omni-Channel Shopper Experience Gold: Kimberly-Clark, KC ShopperConnect and Geometry Global for Depend’s “Family Caregiving Club” with Collective Bias, Triad Retail Media, BrandShare, and Digimarc


Single-Retailer Program: Other Silver: Kimberly-Clark, KC ShopperConnect and Geometry Global for Depend’s “Family Caregiving Club” with Collective Bias, Triad Retail Media, BrandShare, and Digimarc


Eggo Waffle Bar Food Truck, Eggo / The Kellogg Company Single-Retailer Program: Mass Merchants Silver:  The Kellogg Company and The Integer Group for Eggo’s “Eggo Waffle Bar Food Truck” with Hollywood’s Productions and Collective Bias