• Brooke Pianalto

Hot Summer Trends

This summer, consumers are all about keeping cool and comfortable as frozen libations, dainty jewelry, and outdoor living trends heat up. How are your products and brands tying into this seasons hottest trends?

Influencers are shedding the heavy, layered look of last season and trending towards accessorizing with the smallest, dainty details- think understated, but eye-catching. Brands are following the trend with minimalistic jewelry lines and hands-free clutches (+150% YoY) to meet on-the-go consumers. Shoppers are showing some love for retailers that can serve as a one-stop shop to stock up on all their summer fashion needs from head to toe, with claw clip hair accessories (up 63% YoY) and barely-there sandals (+41% YoY).

Summer outdoor living is one of the best ways to enjoy sunshine and time with family and friends. Our influencers are rethinking their outdoor spaces to bring the comfort of indoor living, to meet the great outdoors. Think picnic tables, indoor/outdoor area rugs, and fun light fixtures (garland and string lighting up 54% YoY).

Where can heat meet frozen and sweet? Summer cocktails! We are loving garden fresh Jalapeno Frozen Margs and Frozen Moscow Mules (+134% YoY). These yummy drinks are a twist on the well-loved, copper mug classic. Retailers, stock your shelves with the best ingredients to make these delicious cocktails.

Looking to nail down your Summer or upcoming Back to School strategy? Contact us today!