If Your Brand’s Influencer Seems Too Good to Be True, Watch Out
At Adweek's Elevate: Influencer event, Collective Bias' Leah Logan spoke during a fireside chat dubbed "Combating Fraud in Influencer Marketing: It's Complicated." As fraud remains a looming issue within influencer marketing, agencies and platforms are taking strides to prevent this type of behavior from happening on future campaigns and brand collaborations.
The desirable digital personalities aren’t just the ones with the most followers, it's all about authentic engagement with your audience. With the help of influencer agencies, brands will soon be able to move away from metrics prone to fraudulent activity, like Follower Count, towards paying only for 100% verified views their content receives.
Read more about the event here.