• Collective Bias

‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery

What do we do when we want to run an influencer campaign with products that are… unfun? As consumers, we usually associate influencer amplification around fashion items, tasty and inviting food products that can help create beautiful recipes, and generally visual and aesthetic products - but what about cleaning brands, automotive products, and menstrual cups?

SVP of Marketing Holly Pavlika shares her two-cents on how and why these types of campaigns work with influencer marketing, and brings us back to the core of what influencer marketing is all about - people we trust sharing their expertise about how to make your life easier and better. Take a look here.