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Why Influencers Love and Hate the New 280-Character Tweets


In the beginning of November, Twitter rolled out some new updates, including the ability for users to tweet up to 280 characters – double the previous 140 character limit.


This may seem trivial in the normal world, but in the world of social media and influencer marketing, it’s quite significant. SVP of Marketing and Content, Holly Pavlika, has some thoughts about the change, and how influencer marketing will be affected.


Check out her article in AdWeek, below.

http://www.adweek.com/digital/holly-pavlika-collective-bias-guest-post-280-character-tweets/