A sophisticated product set,

designed and curated by experts,

tested and refined over the course of a decade.

INFLUENCER CONTENT PRODUCTS

Hand-selected creators publish original, sponsored content on your behalf

Your brand comes to life through influencer-created content across blogs and social platforms. We work closely with you to ensure both you and your advocates have a positive experience, from influencer selection and briefing, to content approval and quality assurance. 

Influencer Content products include:

  • Blog Posts

  • Instagram Photos, Videos, Stories & Albums

  • YouTube Videos

  • Pinterest-Optimized Posts

  • eCommerce Item Page Integrations

  • Shoppable Images & Add-to-Cart Widgets

 
Not all content is created equal
Influencer content is proven effective, with 92% of consumers saying they trust the opinions of peers, even those they don't know well, over brands

MEDIA AND DISTRIBUTION PRODUCTS

Performance is optimized throughout your campaign using targeted media placements

We evaluate the performance of each post once content is live. All published content's organic performance is compared against category-level benchmarks and other content from your campaign. Our AI-driven optimization tools then decide which pieces of content receive the bulk of your campaign's views and engagements.

Blog Post

Avocado Caprese Sandwich

POST PERFORMANCE
View Rate
Engagement Rate
CTR
CONTENT NOT PROMOTED

Blog Post

Vegetarian Burrito Bowl

POST PERFORMANCE
View Rate
Engagement Rate
CTR
CONTENT PROMOTED

Blog Post

Avocado & Spicy Shrimp Bites

POST PERFORMANCE
View Rate
Engagement Rate
CTR
CONTENT PROMOTED

Media and Distribution products include:

  • In-Feed Social Ads

  • Photo, Video and Story Placements

  • Mobile Proximity Targeting

  • Purchase- and Interest-Based Targeting

  • Retargeting and Lookalikes

  • Category-Level Targeting

 
Data prescribes targeting
Each piece of content published creates new data. Using insights gathered, your campaign's audience targeting continuously becomes more sophisticated

MEASUREMENT PRODUCTS

Industry-leading measurement products reveal in-store and online impact of content

We understand your investment has a variety of goals, and achieving positive returns is often at the top of the list. Beyond standard-setting reporting capabilities, we make it possible to attribute sales lift, brand lift or increased retail foot traffic to your influencer campaign.

112

campaigns analyzed for sales lift

across nine distinct categories

6.05%

2X

avg. sales lift

avg. ROAS

across all retail channels

incremental return on ad spend

Example Methodology: Test vs. Control

Test Group

exposed to influencer content

CAMPAIGN WINDOW

SALES

vs.

not exposed to influencer content

Control Group

SALES

CAMPAIGN WINDOW

Using test vs. control methodology, we analyzed the impact of content exposure on isolated shopper, geographic and cohort groups.

Measurement Products Include:

  • Retail Sales Lift Analysis (RSLA) Studies

  • Nielsen-Catalina Loyalty Card Studies

  • RSi Ansa Campaign Optimization and Lift Studies

  • Foot Traffic Analyses

  • Coupon Redemption and Promo Code Attribution Studies

 
Analyze lift without lifting a finger
Through first-party data and strategic partnerships, we have the ability to uncover sales lift for your campaign without asking you to supply POS data
Ready to get started?
cb logo 2CC24C white .png
an
inmar-logo-white-web-2x-shadow.png
platform
Subscribe to our newsletter for the latest updates!
  • Facebook - White Circle
  • Twitter - White Circle
  • YouTube - White Circle
  • LinkedIn - White Circle
  • Instagram - White Circle
© 2019 Inmar Inc. All rights reserved.